Diamond Lab Story
Where a Ring Sparked a Brand — and a Passion Became a Legacy
Diamond Lab was born not from a boardroom, but from a love story — one that began with Nicole and Joseph searching for a ring that would reflect everything their relationship stood for: thoughtfulness, authenticity, and enduring beauty.
The Search for Meaning
What seemed like a simple task — finding an engagement ring — quickly became something far more complex and captivating. As they explored, they discovered the vast differences in diamond quality, the nuances of the 4Cs, and the often-hidden stories behind how stones are sourced. It was clear that choosing a diamond wasn’t just about price — it was about knowledge, values, and intention.
Uncovering the Alternatives
That curiosity led Nicole and Joseph down a path of deep discovery. They immersed themselves in the world of lab-grown diamonds, moissanite, and rare gemstones — both natural and created. They didn’t want a showroom pitch; they wanted to understand. And the more they learned, the more they realised how limited the options were for people who wanted real choice — especially in Australia.
The Gap They Had to Fill
There was no place to compare a lab diamond with a natural one, to see moissanite next to both, or to have an honest, side-by-side experience. There was no space that blended education with elegance, or custom design with personal guidance.
A Studio Inspired by a Question
So, they created it.
Diamond Lab was built to reimagine how people experience fine jewellery — by putting care, clarity, and creativity at the centre of it all.
A Brand With Heart
Today, Diamond Lab is a modern fine jewellery house where clients around the world can create something entirely their own. Every piece begins with a conversation, evolves through collaboration, and ends with a creation that’s not only beautiful — but deeply personal.
And that original ring? It was just the beginning.
This is a story still being written — one piece at a time.
We believe that the future is our most precious luxury.
— Joseph ValantineFounder & CEO of Diamond Lab
The Diamond Lab Standard
Conscious Luxury: Lab Grown vs. Mined
We get asked this often: Is it a real diamond? The answer is yes. Lab-grown diamonds are chemically, physically, and optically identical to mined diamonds. The only difference is their origin.
One is grown in a controlled lab environment; the other is extracted from the earth. At Diamond Lab, we choose lab-grown to offer you a brighter, cleaner, and ethically superior stone without the mining markups. It is the same luxury, just smarter.
Identical Composition
A common myth is that lab diamonds are 'fake.' They are not. They are pure crystallized carbon, holding the exact same hardness (10 on the Mohs scale) and refractive index as mined diamonds. Even a gemologist cannot tell them apart with the naked eye. We strictly use IGI and GIA certified stones, ensuring your diamond passes every test for authenticity and brilliance.
Uncompromised Value
Choosing lab-grown isn't a compromise; it's an upgrade. Mined diamonds come with inflated costs due to the extensive mining supply chain. By skipping the mine, your budget goes directly into the quality of the stone. This allows you to choose a larger carat size, a higher clarity grade, or a more intricate setting for the same price as a smaller mined equivalent.
Guaranteed Conflict-Free
Traditional definitions of 'ethical mining' can be vague. Lab-grown diamonds offer absolute certainty. There is no earth displacement, no mining communities at risk, and a significantly lower carbon footprint. When you wear a Diamond Lab ring, you have the peace of mind that your symbol of love is truly traceable, sustainable, and kind to the planet
What We Stand For
Why Diamond Lab?
At Diamond Lab, every piece begins with intention and ends with connection. We believe fine jewellery should be as thoughtful as the person who wears it — ethically crafted, honestly presented, and designed to last.
Ethical Foundations
We work exclusively with lab-grown diamonds and premium moissanite, hand-selected from trusted sources for beauty and conscience alike.
Transparency First
We invite you to compare. Side by side, stone by stone — because informed decisions lead to lasting joy.
Tailored Design
No two love stories are the same — your jewellery shouldn’t be either. Every ring, necklace or heirloom is made-to-order in collaboration with you.
Timeless Craftsmanship
We partner with master jewellers who honour traditional techniques with modern precision. No shortcuts. No mass production.
Vision for the Future
We’re not just crafting jewellery, we’re redefining what modern luxury means.
Our vision is to make ethical, custom-made fine jewellery accessible to every couple who values quality, transparency, and innovation.From Perth to Sydney, Melbourne and beyond, our mission is simple:
— Diamond Lab Team
to create beauty with purpose, jewellery that celebrates love, while caring for the planet that makes it possible.
Ethical Materials & Certified Stones
We source only lab-grown diamonds certified by IGI or GIA and D/VVS1 moissanites — gemstones that match or exceed mined diamond brilliance without the ethical cost.
Our metals are responsibly sourced and refined, including recycled gold and platinum. Every component of a Diamond Lab piece is chosen for its purity, durability, and traceable origin.
Transparency is at the core of our brand.
That’s why every customer receives a Certificate of Authenticity and lifetime assurance of genuine, conflict-free materials.
Frequently Asked Questions
Where is Diamond Lab based?
We’re proudly based in Perth, Western Australia, with our showroom and workshop located at 28/350 Cambridge Street, Wembley, WA 6014.
Are all your diamonds lab-grown?
Yes. We work exclusively with certified lab-grown diamonds and moissanite to ensure every stone is ethical, conflict-free, and of exceptional quality.
Do you offer custom design services?
Absolutely. Every piece can be customised, from stone shape and size to metal type and engraving. Our team guides you through each stage of design.
Can I visit your showroom in person?
Yes. We welcome visitors by appointment to view sample designs, discuss custom options, or select stones with our gemologist.
Do you ship across Australia?
Yes. All orders are fully insured and shipped nationwide with tracking and signature on delivery.
Visit Our Showroom
We welcome clients to our Perth showroom to experience our designs in person, or to work with our specialists to create a one-of-a-kind custom piece.
Appointments are available in person or virtually:
Not in Perth? Meet us Virtually
Experience our Wembley showroom from your living room in Sydney, Melbourne, or Brisbane.